We are applying with our customer Pier 14 for the "Best Retail Cases 2021". Online cases from companies, dealers and manufacturers from the areas of retail technology, marketing solutions and services will be presented, with installations and tools in use at the point of sale or in the omnichannel area. The aim is to describe the technology used and the benefits of the solution in such a way that other retailers can also benefit from the idea.
The database of Best Retail Cases currently includes 167 application examples for modern technologies that can already be used in online and offline business or are running as pilot projects or experiments. The media jury assigns its rankings using a points system. The Best Retail Cases Awards were brought to life by the editors-in-chief of GFM Nachrichten and the board of directors of the Location Based Marketing Association (LBMA e.V.).