LOWA Sportschuhe GmbH has added a shopping option to its corporate website. The ROQQIO Commerce Cloud supplies the LOWA online shop with inventory data and simplifies the connection of multiple sales channels and international shipping warehouses.
The outdoor shoe brand now uses the possibilities of e-commerce on its website and sells a defined selection of the range directly to end customers via its own online shop. These are supplied from the LOWA warehouse in Jetzendorf near Munich and in future also from European sales partners, for example from the warehouses in Finland, Austria and the Netherlands.
LOWA products that are produced in Europe and ordered in the online shop can be shipped to different countries. As a system in the background, the SaaS solution from the software provider ROQQIO ensures smooth shipping and returns processing. With the help of a routing algorithm defined with the sports shoe specialist, the ROQQIO Commerce Cloud allocates orders received in the LOWA online shop to the optimal warehouse. If a requested shoe, for example from the All-Terrain-Sport collection, is available from several connected warehouses, an automated routing process prioritizes the goods call-off. If it is a multi-part order, the system checks whether everything can be sent from one warehouse or whether the order has to be split.
At the same time, the ROQQIO Commerce Cloud keeps the end customer - on behalf of LOWA - up to date about their current order status via email and takes over customer communication right through to invoicing and any payment reminders. "We decided on ROQQIO because we needed a flexible partner for our system, which is fed by several individual warehouses, who has enough power to implement a European project in our interest. The high service level and the uncomplicated, direct way of implementation have confirmed our choice several times," says Matthias Wanner, International Sales Manager at LOWA.
LOWA Sportschuhe GmbH manufactures shoes in the mountain, outdoor and everyday segments. The company's headquarters are in Jetzendorf, near Munich, in Bavaria. What began in 1923 with a small production of handmade brogues has developed over the years into a company with a global reputation. The traditional shoemaker stands for quality and fit and is one of the leading brands in the field of mountain and outdoor shoes in Germany, Austria and Switzerland. The company has belonged to the Italian group Tecnica since 1993. All shoes are produced in Europe. https://lowa.de/
ROQQIO offers software solutions and concepts for the implementation of the customer journey in omnichannel retail. The portfolio includes systems for merchandise control, POS and the enterprise SaaS application ROQQIO Commerce Cloud. This manages different sales channels and controls complex backend processes, including order management, payment and logistics. The combination of these stationary and online technologies enables a seamless omnichannel experience. Processes such as Click & Collect or the exchange of goods bought online in the branch work smoothly. More than 1,500 companies already trust in the services and solutions of the commerce experts from ROQQIO.