ROQQIO editorial staff | 10. March 2022
Sensory Marketing: How Scent, Light and Music enhance Retail
In the future, consumers would like to shop more in brick-and-mortar stores again. This is proven by the current study "What Matters to Today's Consumer" by the Capgemini Research Institute. By using different sensory impressions, retailers can offer their customers an in-store shopping experience that online shopping...