Through the use of RFID, the fashion items at the fashion retailer Pier 14 can be identified easily, quickly and without physical contact. The use of this solution with technologies from ROQQIO and sys-pro GmbH was recognized at the Best Retail Case Awards. Our 2nd place in the jury evaluation applies to the omnichannel category of the competition, and thus to those application exercises that primarily deal with the networking of online and offline in retail. And at Pier 14, too, the advantage of the presented technology for omnichannel trade is obvious: The double sales feared in omnichannel trade are avoided thanks to the most precise inventories and a merchandise management system that makes its data continuously updated available
Contactless inventories
This is also achieved through the use of RFID. The fully integrated RFID solution enables the chain store to take contactless inventories, with the merchandise management system providing live data for the online and stationary world. Through the interaction of the systems with the RFID solution provider sys-pro, article movements are transmitted to the systems just-in-time. Goods tracking and identification of the items takes place within minutes. The radio technology makes it possible to trace the flow of goods from the receipt of goods to the checkout counter until they leave the exit area. For this purpose, the stationary technology from ROQQIO, which was already tried and tested at Pier 14, was expanded to include the communication layer with the RFID solution - and now provides the most precise inventories for the e-commerce channels.
The Best Retail Cases platform is an initiative of the Location Based Marketing Association.
Meanwhile, the cooperation between us and Pier 14 continues: In the next step, the e-commerce solution ROQQIO Commerce Cloud will manage Pier 14's different sales channels.
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