Content trend: ROQQIO enables automatic product descriptions in seconds thanks to structured data in the Commerce Cloud
Modern technologies automatically generate high-quality product descriptions and personalized emails. The prerequisites for this are an extensive, systematized database and a high level of data competence. The ROQQIO Commerce Cloud has the required data structure with the appropriate parameters, so that appropriate AI-supported software, for example from AX Semantics, can use this information to create text. The content is generated on the basis of the existing data, is scalable and SEO and content-optimized - desired keywords ensure a good placement in search engines such as Google and thus improve the findability of the web shop. Thousands of texts are created quickly and reliably, which, according to the software provider, saves retailers up to 80% time compared to manual text creation.
Especially in fast-moving e-commerce, providers should set themselves apart from their competitors with their web shop and customer communication. This is achieved by integrating such AI software into the existing IT infrastructure: retailers have the opportunity to react more quickly to new market requirements by automatically creating product texts in the web shop and on marketplaces. In addition, the customer approach is significantly improved: If a potential buyer finds all the necessary information clearly in the product description, this increases their willingness to buy and at the same time reduces the return rate. The ROQQIO Commerce Cloud collects, bundles and structures all data and can then make it available to the text software for content production. The product descriptions are generated based on numerous PIM attributes (Product Information Management) and product features - such as article group, colour, size, country of origin, material composition, model, care or application instructions - and imported at the appropriate place in the web shop or the linked marketplace. Modern text creation software ensures the dynamics within the texts through different variants in tonality and synonyms. According to the software developers, with the help of semantic rules, the sentences read almost as if they had been written by a human being. The AI-based software also recognizes the meaning of phrases and words and uses them in the appropriate place. Because these are short product descriptions, the customer usually does not notice whether the content was generated analogously or by a computer. If the data is well structured and error-free, there is no need for a final correction.
E-commerce operators also benefit from personalized transactional emails. The software for automated text creation can also use the data competence of the ROQQIO Commerce Cloud, from which the generated e-mails are sent directly to the customer. The text software reacts almost in real time to a large number of defined trigger points: For example, in the case of a required order confirmation, credit or invoice, request for payment, in the event of a cancellation or a return received. The intelligent software, such as from AX Semantics, adapts the text ad hoc to the respective customer, their order and purchase history. Standardized e-mail templates are being replaced by individualized addresses and are intended to significantly improve buyer satisfaction and the perception of customer service.
