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Develop sustainable business models with e-commerce technologies

Whether online pure player or omnichannel retailer - the technical implementation and integration into existing structures succeeds with the ROQQIO Commerce Cloud.

An e-commerce business model means more than offering products online with images and text. Company processes that were previously only geared towards stationary sales must be rethought. After all, it is important to assert oneself against strong competition. Luckily, you can also take a step-by-step approach to getting started with e-commerce. So it doesn't have to be your own online shop or even your own marketplace - perhaps connecting to a marketplace is the right choice to begin with. The technical implementation for each step is provided by the ROQQIO Commerce Cloud.

E-commerce is not a sure-fire success: Complicated e-commerce models and technologies present companies with major challenges. It's about developing new digital business models for your own company. A step-by-step organizational procedure is also possible - and is supported at the technological level by the ROQQIO Commerce Cloud during each stage.

Identifying your own strengths, the existing core processes and the possibilities of how these can also be used digitally in the best possible way is crucial for a successful digital presence. Because retailers have to deal with high customer expectations, complex IT infrastructures, new organizational processes, large amounts of data and intense competition.

No matter which path the company then takes, whether in the direction of an Internet pure player or omnichannel - the technical implementation and integration into existing structures is successful with the ROQQIO Commerce Cloud. The complexity is reduced to a minimum. ROQQIO Sales Consultant Martin Öztürk explains it like this: “We only think in terms of touchpoints and warehouses. We reduce all the complexity in between using the Commerce Cloud. Above all, our solution homogenizes all data and makes it accessible from every touchpoint - whether stationary branch, web shop, online marketplace or app." For example, all customer information from online sales channels is also available for the stationary point of sale. All touchpoints are optimally linked and offer customers the best possible shopping experience.

The SaaS application supports internet pure players in all processes, from listing and order management to shipping and handling returns. The brand is also enlarged and strengthened through the simple integration of external manufacturers, warehouses and third-party suppliers. Starting slowly, the retailer, who relies not only on online but also on stationary trade, can control all processes in the front and back end with the ROQQIO Commerce Cloud: trade, shipping, warehousing and logistics are combined in one central system. In addition to short delivery times, high customer satisfaction and loyalty as well as maximum brand experience are further results.

“We make every branch shippable. Depending on the inventory or geo-routing, an algorithm is used to determine the appropriate, connected warehouse and start shipping in a cost-optimized manner. In addition, the customer history is mapped centrally so that all silos between the online and offline sales world are eliminated. Online purchases can, for example, be exchanged or returned directly in the branch. Ultimately, the customer can move freely across all channels," explains Frank Noss, Sales & Partner Consultant at ROQQIO. "Step by step, every company comes to its e-commerce model that is future-proof." A study by the researchers from Ibi Research at the University of Regensburg also shows how important e-commerce is in order to remain competitive in the long term. They expect the e-commerce share in retail to increase to 15.5 percent in 2025.*




ROQQIO offers software solutions and concepts for the implementation of the customer journey in omnichannel retail. The portfolio includes systems for merchandise control, POS and the enterprise SaaS application ROQQIO Commerce Cloud. This manages different sales channels and controls complex backend processes, including order management, payment and logistics. The combination of these stationary and online technologies enables a seamless omnichannel experience. Processes such as Click & Collect or the exchange of goods bought online in the branch work smoothly. More than 1,500 companies already trust in the services and solutions of the commerce experts from ROQQIO.


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Doris Rasch
+49 (0) 40 570103-245

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