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Digital customer experience at Modehaus Wahl using the ROQQIO Instore App leads to better advice and shorter waiting times at the checkout

Optimized customer service and no more annoying queues - thanks to digital support for employees on the sales floor.

The tech-savvy managing director Markus Wahl of the men’s fashion house of the same name from Ertingen, which sells well-known brands such as BOSS, bugatti, REPLAY, LLOYD and OLYMP, brings the ROQQIO Instore App to the branch via iPad mini. This relieves the central checkout significantly: Store employees record customer data and scan selected items using the camera integrated in the iPad during the consultation – all before the actual checkout process. As with an online order, the app stores all article information in the customer's shopping cart and sends the parked data directly to the checkout. There, the customer only gives his name, pays and can leave the branch with his goods. The transaction should become a quick side issue, while the entire store functions as a relaxed sales place.

In addition to faster purchase processing and more intensive advice, buyers also benefit from the reduction in queues in the checkout area. While in other fashion houses they often have to wait patiently in line until they can hand over their selected items of clothing so that the cashier can find all the labels and scan them, this process is taken care of in advance at Wahl. "During the sales talk, you often have some breathing space," says Wahl. "For example, the customer chooses pants and belt, while we can use the app to collect the necessary data and neatly fold the clothes."

The team of branch employees and fashion consultants supports customers with tablets in the more than 1,000 square meters. This allows employees to concentrate on their core competence again: advising customers. "You can only find your way to the customer through such services," says Wahl. For the best possible use of the service, every single employee of the men's fashion house Wahl is made familiar with the modern technology. To ensure that the new app is easy to use, all sales employees are given a personal service device with the application installed.

The ROQQIO Instore App can be used with Android and iOS or Windows systems and, in addition to the checkout process, supports other diverse tasks in the branches. These include goods receipt, supplier returns and price changes, complete inventories or online reservations with Click & Collect or Click & Reserve.



ROQQIO offers software solutions and concepts for the implementation of the customer journey in omnichannel retail. The portfolio includes systems for merchandise control, POS and the enterprise SaaS application ROQQIO Commerce Cloud. This manages different sales channels and controls complex backend processes, including order management, payment and logistics. The combination of these stationary and online technologies enables a seamless omnichannel experience. Processes such as Click & Collect or the exchange of goods bought online in the branch work smoothly. More than 1,500 companies already trust in the services and solutions of the commerce experts from ROQQIO.


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Doris Rasch
+49 (0) 40 570103-245

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