Live data against overselling: ROQQIO's merchandise management and cash register system
The Hessian company Living Stars (Wohnen und Sparen GmbH) from Bad Hersfeld sells home textiles on 670 square meters and also operates an online shop. The range extends from decorative cushions to terry goods and bed linen to mattresses - and includes 7,000 items. The retail store is the warehouse for both stationary and online sales. The ROQQIO merchandise management system now updates all data almost in real time so that Living Stars customers can always find the currently available stocks and product information in the shop and on marketplaces. At the same time, new checkout software brings regular customers more convenience on site.
With the software previously used, Living Stars was only able to update its data, especially article inventories, overnight. In the past, this has led to double sales because goods sold in the shop were still displayed as “available” in the online shop or on the marketplace for a while. This resulted in increased efforts to limit damage and could have led to poor ratings on marketplaces. Living Stars would therefore like to update its stocks at shorter intervals, map the availability of its range more precisely and thus qualify for connection to selected marketplaces. This requires a technology change to a retail system with live data. In addition, the new merchandise management and cash register software should offer a modern interface and overall more application options and ease of use.
Living Stars decides to change technology to the new generation of merchandise management and POS software from ROQQIO. The data from the old systems will be transferred to the new systems after the inventory in February. The new trading software works with real-time data. The merchandise management system automatically transmits the stocks of the sales branch via a web service to the web shop and marketplaces regularly and at the desired frequency. A quarter-hourly data comparison is selected here, adapted to the marketplaces. Significantly more article attributes than size and color can be maintained in the new merchandise management system, and the interface of the new merchandise management system can transfer more information to the web shop.
Due to the frequent data update of the systems, there are now hardly any duplicate sales via the online shop. This eliminates expenses for short-term additional purchases and, in the worst case, cancellations. The prerequisite for connecting to other sophisticated marketplaces has been created. Meanwhile, customers in the store receive up-to-date information about stocks directly at the checkout. The customer card can now also be forgotten because the ROQQIO cash register has all the data ready. An additional checkout in the office, as was previously the case, is no longer necessary, since the merchandise management system delivers sales and customer data directly to the integrated customer order book. All interface masks can be adjusted as required and make input easier. “The live data from the ROQQIO systems make a difference like night and day. The interface between merchandise management and the web shop has been optimized and can also be expanded in the future,” says Dana Melchers, branch manager at Living Stars.
About ROQQIO
ROQQIO offers software solutions and concepts for the implementation of the customer journey in omnichannel retail. The portfolio includes systems for merchandise control, POS and the enterprise SaaS application ROQQIO Commerce Cloud. This manages different sales channels and controls complex backend processes, including order management, payment and logistics. The combination of these stationary and online technologies enables a seamless omnichannel experience. Processes such as Click & Collect or the exchange of goods bought online in the branch work smoothly. More than 1,500 companies already trust in the services and solutions of the commerce experts from ROQQIO.
