This article was created by the ROQQIO editorial team. PR and marketing experts write here on topics related to trends, technologies and developments in retail and retail marketing.
ROQQIO editorial staff | 21. May 2022
The new ECC CLUB study "Future Needs of Generation Z" unearths some surprising insights about Generation Z. For example, the 16 to 26-year-olds, sometimes referred to as "Generation Greta", do not take it very seriously when it comes to sustainable consumption and generally feel overwhelmed.
ROQQIO editorial staff | 29. March 2022
Digital change is one of the key challenges in the retail industry. It is also a must in order to sustainably increase efficiency in the company, reduce costs, increase sales and...
ROQQIO editorial staff | 15. March 2022
Digitization has made many things easier and more environmentally friendly in our everyday life: digital communication channels reduce paper consumption, working from home and...
ROQQIO editorial staff | 10. March 2022
In the future, consumers would like to shop more in brick-and-mortar stores again. This is proven by the current study "What Matters to Today's Consumer" by the Capgemini Research...
ROQQIO editorial staff | 02. March 2022
The question of whether retail and inner cities – as we know them – will survive in the future has been around for a long time. E-commerce continues to grow, partly due to the...
ROQQIO editorial staff | 16. February 2022
Entertainment and shopping are increasingly merging and can hardly be separated from one another. Live shopping – i.e. shopping via live stream – has long been standard in China...
ROQQIO editorial staff | 09. February 2022
"Alexa, order me black socks." "Hey Siri, I need new kitchen towels." What initially sounded utopian has long since arrived in reality. Language assistants such as Siri, Cortana,...
ROQQIO editorial staff | 09. June 2021
Sustainable online trading – is that even possible? Destruction of goods, high CO2 emissions from transport and a lot of packaging waste are just a few factors that have a heavy...
ROQQIO editorial staff | 20. January 2021
The decision for software can sometimes be difficult, after all the investment should give your company a clear advantage and remain in use for a longer period of time. These 9...
ROQQIO editorial staff | 10. December 2020
While some companies have anchored sustainability in their DNA for decades, the big changes in the consumer goods industry are yet to come. Nevertheless: Sustainability is no...
ROQQIO editorial staff | 13. November 2020
"Payment is becoming more diverse, more digital and, above all, more mobile." This is the result of a representative study for which VR Payment and the EHI Retail Institute...