This article was created by the ROQQIO editorial team. PR and marketing experts write here on topics related to trends, technologies and developments in retail and retail marketing.
ROQQIO editorial staff | 21. August 2020
Stationary trade is currently working, sometimes at full speed, on its digitization. The focus is on the expansion and integration of your touchpoints and the introduction of customer-related services. We spoke to Lars Hofacker, head of the E-Commerce research department at EHI, about the status quo and the potential...
ROQQIO editorial staff | 19. June 2020
Retail wants to become more digital, standardize the purchasing processes across the touchpoints and focus on the customer. This is shown by the study "Connected Retail 2020....
ROQQIO editorial staff | 02. March 2020
POS marketing must take into account the changed shopping habits and customer requirements in the age of digital commerce. Discover ideas for your shop here.
ROQQIO editorial staff | 26. February 2020
Stationary retail has increasingly struggled in recent years: a shift towards e-commerce has resulted in fewer visitors and falling sales. This development reached its sad climax...
ROQQIO editorial staff | 17. February 2020
Social commerce combines online shopping with a social component. We show you advantages, challenges and which platforms and apps offer corresponding functions.
ROQQIO editorial staff | 20. January 2020
Marketplaces are clear drivers of online trade, as the EHI/Statista study "E-Commerce Market Germany 2021" shows. The online shop with the highest turnover is Amazon with a...
ROQQIO editorial staff | 29. November 2019